DESIGN - Usability...

It's the single most important concept in describing the user experience of gathering information from your print materials or visiting your web site. Let’s not confuse it with practicality. Sure the information contained in the materials must be practical. But the concept of usability brings information practicality into context with target market demographics, company image and overall marketing goals. To sum it up, usability is a measure of how efficiently your company, products or services information can be effectively conveyed to a defined group of potential clients so as to move them along their decision making process.

Essentially, complex graphic designs and bells and whistles don’t matter if the user can’t easily find the information they need or it takes too long to download. Studies have shown that complexity for design sake and extensive download time is attributed to extensive loss of traffic, both, in print and on the internet. In print or on the web, eight seconds is about all you have in order to capture a users interest. Use it effectively.

Concise content, simplicity in information structure and, on the web, ease of navigation and browser compatibility all define how the user will interface with your various forms of business communication. From the basic business card to the web site and annual report, the goal, of course, is to establish continuity of message and design. Once established, you’ve taken one large step toward empowering potential clients to perceive credibility and develop confidence in your ability to meet their business needs.

As part of the project development process, RSmiley AdCom will help identify key content and aesthetic components of your project. If needed, we can assist with industry analysis to identify emerging markets and trends. We’ll take into consideration existing graphics, existing print media style, corporate culture, and factors that are important to you. Our goal is to help convey your message as seamlessly as possible, both graphically and with regard to content, regardless of media type or mode of delivery. Large or small, RSmiley Advertising & Communications will bring your project to life, both, effectively and affordably.

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